Head of Marketing, Crunchyroll

Marketing Team | San Francisco

About Us:

Ellation, Inc. is a transformative entertainment company and operates Crunchyroll, the leading subscription service bringing Japanese Anime to the world, and VRV, a new multichannel subscription platform catering to a broader set of fans around anime, animation, fantasy, horror, tech and gaming culture. Crunchyroll is one of the top targeted SVOD services with over 1 million paying subscribers and reaches tens of millions of viewers globally. Crunchyroll has a multifaceted business with multiple touch point to fans spanning both online via video services on web, mobile, livingroom, gaming, manga, ecommerce and offline across merchandise, events, gaming, and more. We are looking for a dynamic individual to drive all aspects of Crunchyroll marketing across its various businesses to drive overall audience engagement and new audience growth.

We’re looking for a marketing leader who is passionate about  the Crunchyroll brand, and the various experiences we deliver to enhance our fans relationship with the brand. This person should excel at brand strategy, marketing strategy and execution across a variety of mediums within a fun, dynamic and exciting company that’s continuing to innovate and redefine the next generation content and media experiences.

Location: San Francisco

San Francisco Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for Crunchyroll and VRV's passionate communities.

About You:

The ideal candidate will be a leader with deep, direct marketing experience in the digital and fan centric or entertainment sectors building lifestyle brands with demonstrated success.  He/she should have strong operational experience and a demonstrated track record of hands-on management in leading a marketing organization to drive the objectives of a digital media businesses.  Success in this role will require a collaborative mindset, agility, and strong relationship building skills (both internally and externally). While experience in anime would certainly be a plus, we are open to hiring an marketing expert who is passionate about building fandom.

A day in the life of our CR Marketing Team:

  • Refine and drive a cohesive Crunchyroll marketing strategy across existing lines of business and the Crunchyroll brand
  • Develop and execute marketing strategies against initiatives such as gaming, owned events, original content launches
  • Ensure brand consistency across all customer touch points
  • Lead Crunchyroll dedicated marketing team across various functions
  • Oversee Crunchyroll marketing budget and execution in collaboration with centralized media planning and execution team
  • Ensure Crunchyroll continues to excel at understanding its audience.
  • Reaching and growing a strong, passionate fan base both on and off platform
  • Oversee marketing to drive ancillary business streams across merchandise, events, gaming and other prospective opportunities
  • Oversee marketing of original productions
  • Drive international marketing strategy and execution for Crunchyroll considering market-by-market marketing opportunities
  • Maintain and enhance a dynamic, collaborative, fun team environment

Nice to Haves:

  • 10 years or more marketing experience with at least 5 years of management experience leading a marketing organization
  • Track record of managing and growing marketing for businesses with 100MM or more in revenue
  • Team-oriented, collaborative, diplomatic and flexible, with superior communication skills
  • Background working in consumer products, entertainment, or media a plus
  • Strong sense of ownership and accountability towards business execution a must

Benefits:

  • Competitive salary
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and wellness classes
  • Catered lunch and dinner 4 days per week
  • Fun, passionate and skilled co-workers
  • Pet friendly environment - pet insurance and dog friendly office

Ellation

Ellation What’s with the name, Ellation? We’re all a cast of characters that get passion and strive to celebrate fandom in all its forms. So we’re building a collection of destinations (a constellation, if you will) that connect people with their passions. Each day, we work to achieve complete fan elation (our vision), starting with popular subscription-video-on-demand brands, Crunchyroll and VRV. Our team spans across San Francisco, Los Angeles, Tokyo, and Chisinau to develop the product, design, engineering, marketing, and content that brings our communities of fans together.

Crunchyroll

Crunchyroll is the world’s largest destination for anime and manga. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more. 

VRV

VRV is a collection of fandom brands on a unified platform and includes Crunchyroll, sister-brand Rooster Teeth, Viacom’s NickSplat, and WB Digital’s DramaFever. Our community connects through immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options.