Social Media Strategist - Crunchyroll Games

Crunchyroll Games Team | San Francisco

About Us:

We’re looking for a Social Media Strategist to join a passionate and creative team with the objective of growing an online community surrounding the Crunchyroll Games brand. The Social Media Strategist for Crunchyroll Games must be a natural marketer with a deep understanding of social media and fan communities. This role will be responsible for promotion and engagement surrounding a new business of mobile games produced by Crunchyroll Games.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for Crunchyroll and VRV's passionate communities.

About You:

The ideal candidate will be a self-starter, able to work both with and without direction, and have strong judgement skills for on-the-fly decision making. This role will be representing the Crunchyroll Games brand through various social media pages on different platforms and will be responsible for maintaining quality and focus. We expect the person in this role to be fan of gaming and/or mobile gaming --  enthusiastic to play and become in-game experts for the properties that they will represent through an authentic voice on social. They will report to the Global Social Media Manager and work towards defined team goals involving awareness, engagement and conversions in tandem with overall goals defined by the Crunchyroll Games Producer.

Candidates will need to show ability to manage the daily social content strategy for multiple mobile game properties at once, in addition to fostering development of larger engagement-focused campaigns. An ideal candidate will also be comfortable with generating game-related video content for streaming video platforms such as Twitch/YouTube Live, etc. This position may be expected to tend to our social channels on nights and weekends on occasion. We are looking for someone who is a strong culture fit, highly motivated, creative, and excited to engage a passionate fan base.

A day in the life of our CR Games Team:

  • Create frequent and compelling original content across social media channels utilizing common media formats
  • Demonstrate material growth in awareness, engagements and conversion targets (DAU, installs and revenue generated)
  • Utilize paid media to grow awareness and focus targeting
  • Develop and execute novel marketing campaigns on social media in coordination with the Global Manager, as well as other teams and departments
  • Regularly optimize and evaluate current strategies to fit the constantly-evolving social media landscape
  • Keep up with up-to-the-minute social media trends, as well as trends within gaming community
  • Maintain Crunchyroll’s authentic tone and personality, while fostering relationships with fans and partners
  • Positively and accurately represent disparate franchises, company initiatives, and partnerships
  • Develop and execute on streaming video content strategy for platforms such as Twitch, Facebook Live, and/or YouTube Live
  • Report internally and with Japanese game partners on performance of social media following and campaigns


  • 2-5 years of experience in social media marketing, or a related field (having a strong understanding of social media platforms, best practices, and authentic usage)
  • Knowledgeable on latest technologies and techniques used in building and maintaining successful gaming communities
  • Management of paid social campaigns with engagement-focused goals
  • Demonstrated experience working on successful, creative and innovative marketing campaigns
  • Experience with use of analytics and data to support growth
  • Experience managing multiple priorities and working across teams
  • Strong sense of internet culture and trends in content and storytelling
  • Ability to take direction and contribute to team goals
  • Clear and precise communication skills, excellent grammar
  • Respect for anime and gaming and its lifestyle and culture, familiarity with fandom communities

Bonus Qualifications

  • On-camera, game-streaming experience


  • Competitive salary
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and wellness classes
  • Catered lunch and dinner 4 days per week
  • Fun, passionate and skilled co-workers
  • Pet friendly environment - pet insurance and dog friendly office


Ellation What’s with the name, Ellation? We’re all a cast of characters that get passion and strive to celebrate fandom in all its forms. So we’re building a collection of destinations (a constellation, if you will) that connect people with their passions. Each day, we work to achieve complete fan elation (our vision), starting with popular subscription-video-on-demand brands, Crunchyroll and VRV. Our team spans across San Francisco, Los Angeles, Tokyo, and Chisinau to develop the product, design, engineering, marketing, and content that brings our communities of fans together.


Crunchyroll is the world’s largest destination for anime and manga. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more. 


VRV is a collection of fandom brands on a unified platform and includes Crunchyroll, sister-brand Rooster Teeth, Viacom’s NickSplat, and more. Our community connects through immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options.