Director, Audience Development (VRV)

Audience Development Team | San Francisco, Burbank

We’re looking for a DIRECTOR, AUDIENCE DEVELOPMENT (VRV) to join our team in San Francisco. Our offices in San Francisco, Los Angeles, Tokyo, and Chișinău develop the product, design, engineering, marketing and content for Crunchyroll and VRV -- we are media and technology experts, and we lead with our digital-first DNA to create experiences for our passionate communities.  

About the Role:

We’re looking for a seasoned leader to take on the exciting challenge of driving the growth of VRV’s community while continuing to extend the brand into new and exciting opportunities with fans. In addition to our 200k+ social followers, we have a gallery (featuring independent artists) touring the country, a blog doing deep fandom journalism, recently released our first zine as well as our first original song, are working to launch a podcast network, and much more. Oh, and we also have millions of users that come to our service each month to engage with all of the amazing content on VRV.

With a fast growing audience and exciting initiatives in place, we’ve added this new leadership role to provide dedicated direction to existing team members and to help accelerate our momentum. Candidates for this role will possess a unique combination of audience understanding, creative passion, and the analytical capabilities to thoughtfully invest in and grow the various aforementioned initiatives and ideate new opportunities to connect with fans.

Candidates will need to show ability to collaborate and work across teams, as this position will interact with the marketing, creative services, originals, licensing, product, events and merchandise teams. We are looking for a strong culture fit, someone who is highly motivated, ambitious, eager to grow, and excited by an established startup environment.

Responsibilities:

  • Oversee the audience development team to meaningfully scale VRV awareness and adoption, by managing social strategy, on-site editorial, the VRV blog, the VRV Podcast Network, and other community oriented efforts
  • Provide strategic leadership for social content production, events, and other ancillary initiatives
  • Utilize all levers to develop and cultivate a thriving community on and off the VRV product
  • Act as the champion, and often, voice of the user
  • Maintain and refine VRV’s authentic tone and personality, while fostering relationships with fans and partners
  • Make a strong contribution to enhancing the VRV brand and ensuring that we are innovating and leading the audience vs following
  • Own communication of social growth and efforts to wider company representatives, advocate internally for fans and educate other teams on our audience behaviors and preferences
  • Collaborate with marketing, partnerships, creative services, events, and any other relevant organization to deliver the best possible experience to the audience
  • Experience managing a team including hiring, training, goal-setting, maintaining morale, performance feedback, as well as comfort working closely with senior leadership

Requirements:

  • 10+ years of experience in digital marketing or media, minimum of 5 years overseeing social media strategy with at least 3 managing a team
  • Proven experience supporting and scaling passion brands along with a demonstrated understanding of fandom audiences
  • Demonstrated connection with users through the development of innovative content strategies
  • Clear communicator with the capability to interact with unique personalities
  • Experience managing multiple priorities and working across matrixed teams
  • Strong sense of internet culture and trends in content and storytelling
  • Strong leadership skills, empathy for others and ability to manage and balance a healthy team dynamic
  • Respect for various fandoms

Benefits:

  • Competitive salary
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and wellness classes
  • Catered lunch and dinner 4 days per week
  • Skilled, passionate, and fun co-workers
  • Pet friendly environment - pet insurance and dog friendly office

Ellation

Ellation What’s with the name, Ellation? We’re all a cast of characters that get passion and strive to celebrate fandom in all its forms. So we’re building a collection of destinations (a constellation, if you will) that connect people with their passions. Each day, we work to achieve complete fan elation (our vision), starting with popular subscription-video-on-demand brands, Crunchyroll and VRV. Our team spans across San Francisco, Los Angeles, Tokyo, and Chisinau to develop the product, design, engineering, marketing, and content that brings our communities of fans together.

Crunchyroll

Crunchyroll is the world’s largest destination for anime and manga. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more. 

VRV

VRV is a collection of fandom brands on a unified platform and includes Crunchyroll, sister-brand Rooster Teeth, Viacom’s NickSplat, and WB Digital’s DramaFever. Our community connects through immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options.